What if the line between your imagination and the real world didn’t exist? With augmented reality, not only is that possible, it’s here. AR transforms how you work, learn, play, shop, and connect with the world around you. It’s the perfect way to visualize things that would be impossible or impractical to see otherwise. It is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.
Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. Such big data can help inform companies' decision-making and gain insight into consumer spending habits, among others. AR adds digital elements to the real world and projects them into your line of sight. Using AR, workers can even view an overlay of 3D models and project information at a job site. One of the most popular applications of AR is gaming. New AR games provide much better experiences to players, some even promote a more active outgoing way of life (Pokémon Go, Ingress). Gaming grounds are being moved from virtual spheres to real life, and players actually perform certain activities.
Comments